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Suzo Happ Germany

Oktober 2013

Website, CMS & Prints

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Role
Bits & Pixels

Teamed up with Phillippe, Riko and Tristan

Nominations

Nominated for an Awwward

Quite a challenge

When I first heard about the opportunity to work with a company this big, I got really excited. Me and two friends just started a little team and this was our first real job.

It was a great time, with lots of responsibility. Our target audience were businessmen. Their time is money. They are critic; they didn’t want to search, they didn’t want any difficulties and they wanted to visit the website everywhere, anywhere.

Our target audience were businessmen. Their time is money.

The little things

The website had to be more a digital catalogue than some cool visuals with a contact page. We focused on the little things, small details that kept our users satisfied. Since we were trying to build a platform where users will return we started to add some intuitive shortcuts.

The website shouldn't contain a webshop (yet), however a massive catalogue of products are on it. We liked to call it a webshop without payment-features. We asked ourselves how we could possibly keep customers excited about the products when they weren't able to buy them. We made a basket/cart (called merkzettel), products you mark (merk) appear in your basket/cart (merkzettel), from there you can do a price request, print the products or share it with your coworks.

Perfecting

Everything had to be perfect, we discussed for hours about pixels, subpixels, the perfect “friendly blue” or the way people should be most comfortable filling in forms.

Short nights, long days — we really didn’t care. This wasn’t about getting money nor a nice showcase item. This was about love. We loved what we did (we still do) and grew towards more passionate human beings.

This wasn’t about getting money nor a nice showcase item. This was about love.

The effort

This product still makes me happy, because of it’s effort. It’s great to see a (large) grow in revenue because of our website. It’s great to be complimented and see people use your product happily.


Suzo.de effort
Amount of product-requests due the website

Let’s meet again

A few months later Suzo asked me I designed the stand icons. The stand looked neat!


Suzo Happ Stand
Stand of Suzo Happ Germany with the icons I designed on it