The Helvetica Shirt
I'm neither a typographer nor a lettering artist, but I love what fonts do to us.
Today I wore a t-shirt with the Helvetica typeface on it. Line height and kerning were perfect, it was balanced. The shirt displayed 5 legendary, east coast, rappers' names. I noticed people reading it and sometimes even starting to chat about it.
Was it because these rappers' names were on it? I'd rather decline. It's the typeface. It makes people interested in it, it makes them read. It might even make them feel better.